Apart from promoting their work and career projects, the next thing that many celebrities endorse is fitness. From workout videos to gym selfies to yoga moves, we have seen it all.
Right now the big news is that Hollywood star and global music icon Jennifer Lopez has invested in the Indian yoga and wellness brand Sarva. She said, "I have personally benefited from my regular practice of yoga and believe that it has made a difference to my life both physically and mindfully. The enthusiasm that Sarvesh brings to SARVA is promising and infectious. I believe in the vision of SARVA and view it as a great common ground for a brilliant investment opportunity along with co-creating and serving a global community."
Bollywood star and fitness fiend Malaika Arora has joined hands with JLo as an investor in this Indian yoga and wellness brand. SARVA's mission is to build a global community of physically, mentally and emotionally fit individuals, achieved through yoga, mindfulness, movement and beyond, and to provide for the same through state-of-the-art brick and mortar studios, accessible and interactive technology, and lifestyle products.
Jennifer’s fiancé Alex Rodriguez, who is a well-known investor and a baseball legend, is happy to be part of Sarva too. He said, "I have made several investments in highly successful companies over the years. My investment in SARVA is for 3 basic factors- Yoga with its high level of global acceptance and demand, the increasing need for tools for people to combat stress, anxiety, depression etc and Sarvesh the founder who is charismatic and has a great sense of how to curate content to make it accessible to a wide range of people."
Now that two well-known women in the entertainment industry have come together, can we expect a collaboration in a commercial with Jennifer's music and Malaika's moves? Wouldn't you be interested in watching that? Share your thoughts in the comments section below. Stay tuned to SoundboxIndia for updates.