…But does it work? As Benny Dayal belts out Amitabh Bhattacharya’s brilliantly written lyrics of the ilk of Aashiq tera yeh free hai, tub hi busy hanin hai, all set to an inspired composition by Shankar-Ehsaan-Loy, Sonam Kapoor shows off some esoteric wiggles designed, wethinks, to display her clothes…or lack thereof. All the while, Dulquer Salmaan, who seems to be rather amused as he wonders just what he is being made to do to break into Bollywood’s masala-flavored big-time, looks like he would much rather be somewhere else, doing something else. But this is a mandated club song in a film that is based on a book that is genuinely funny in parts. The Zoya Factor, written by Anuja Chauhan in her usual poking-fun-at-stuff style, is now a film starring Sonam and Dulquer, a frame for pretty clothes, base-level histrionics and lots of product placements.
Think we are just being nasty? You judge for yourself:
And the product being placed in Pepsi ki kasam is…well…Pepsi. There are soda cans here, there and everywhere, as the leads and the extras sway their hips and shake their hands to the beat of the song. The scene is set in a club – really? – and the beat is classic EDM and the whole shebang is nothing new. Will it work? For Sonam’s wardrobe and Dulquer’s smile, perhaps.
What do you think of Pepsi ki kasam from The Zoya Factor? Do tell us!